Basic marketing a global - managerial approach

• Main Author: Perrealt, William D.
• Other Authors: Mc Carthy, E. Jerome
• Format: Book
• Language: English
• Published: Boston Irwin 1999
• Edition: 13th edition
• Subjects: Διοίκηση και οργάνωση
• Physical Description: xxiv, 791 p. fig., phot. 26 cm
• ISBN: 0071158332