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|a Perrealt, William D.
|9 44914
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|a Basic marketing
|b a global - managerial approach
|c William D. Perrealt, E. Jerome Mc Carthy
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| 250 |
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|a 13th edition
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| 260 |
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|a Boston
|b Irwin
|c 1999
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| 300 |
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|a xxiv, 791 p.
|b fig., phot.
|c 26 cm
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1 |
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|a Includes notes and indices
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| 650 |
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|a Διοίκηση και οργάνωση
|9 53
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|a Mc Carthy, E. Jerome
|9 84566
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