APA (7th ed.) Citation

Perrealt, W. D., & Mc Carthy, E. J. (2005). Basic marketing: A global - managerial approach (15th edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perrealt, William D., and E. Jerome Mc Carthy. Basic Marketing: A Global - Managerial Approach. 15th edition. Boston: McGraw-Hill, 2005.

MLA (8th ed.) Citation

Perrealt, William D., and E. Jerome Mc Carthy. Basic Marketing: A Global - Managerial Approach. 15th edition. McGraw-Hill, 2005.