Basic marketing a global - managerial approach

• Main Author: Perrealt, William D.
• Other Authors: Mc Carthy, E. Jerome
• Format: Book
• Language: English
• Published: Boston McGraw-Hill 2005
• Edition: 15th edition
• Subjects: Διοίκηση και οργάνωση; Μάρκετινγκ
• Physical Description: xli, 793 p. fig., phot. 26 cm
• ISBN: 0072525231