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|a Perrealt, William D.
|9 44914
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|a Basic marketing
|b a global - managerial approach
|c William D. Perrealt, E. Jerome Mc Carthy
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| 250 |
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|a 15th edition
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| 260 |
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|a Boston
|b McGraw-Hill
|c 2005
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| 300 |
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|a xli, 793 p.
|b fig., phot.
|c 26 cm
|
| 505 |
1 |
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|a Includes bibliographical notes and indices
|
| 650 |
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4 |
|a Διοίκηση και οργάνωση
|9 53
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| 650 |
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4 |
|a Μάρκετινγκ
|9 9764
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| 700 |
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|a Mc Carthy, E. Jerome
|9 84566
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