The successful marketing plan a disciplined and comprehensive approach

• Main Author: Hiebing, Roman G.
• Other Authors: Cooper, Scott W.
• Format: Book
• Language: English
• Published: New York McGraw-Hill 2003
• Edition: Fully Rev. and expanded 3rd ed.
• Subjects: Μάρκετινγκ; Μάρκετινγκ > Διοίκηση και οργάνωση
• Physical Description: xxxii, 544 p. fig., phot. 26 cm
• ISBN: 0071395210