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|a eng
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|a Hiebing, Roman G.
|9 84603
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|a The successful marketing plan
|b a disciplined and comprehensive approach
|c Roman G. Hiebing, Jr. and Scott W. Cooper
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| 250 |
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|a Fully Rev. and expanded 3rd ed.
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| 260 |
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|a New York
|b McGraw-Hill
|c 2003
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| 300 |
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|a xxxii, 544 p.
|b fig., phot.
|c 26 cm
|
| 505 |
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|a Includes bibliographical notes and indices
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| 650 |
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|a Μάρκετινγκ
|9 9764
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|a Μάρκετινγκ
|x Διοίκηση και οργάνωση
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|a Cooper, Scott W.
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