APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (1994). Understanding consumer behavior. Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Understanding Consumer Behavior. Burr Ridge, Ill.: Irwin, 1994.

MLA (8th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Understanding Consumer Behavior. Irwin, 1994.

Warning: These citations may not always be 100% accurate.