APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2008). Marketing (14th edition.). Houghton Mifflin Co.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 14th edition. Boston: Houghton Mifflin Co, 2008.

MLA (8th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 14th edition. Houghton Mifflin Co, 2008.

Warning: These citations may not always be 100% accurate.