Global marketing a market-responsive approach
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times
2001
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| Edition: | 2nd edition |
| Subjects: |
| Physical Description: | xxxi, 667 p. ill. 24 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0273646443 |