Smith, P. R. (1993). Marketing communications: An integrated approach. Kogan Page.
Chicago Style (17th ed.) CitationSmith, P. R. Marketing Communications: An Integrated Approach. London: Kogan Page, 1993.
MLA (8th ed.) CitationSmith, P. R. Marketing Communications: An Integrated Approach. Kogan Page, 1993.
Warning: These citations may not always be 100% accurate.