Marketing communications an integrated approach

• Main Author: Smith, P. R. (Paul Russell), 1957-
• Format: Book
• Language: English
• Published: London Kogan Page 1993
• Subjects: Επικοινωνία στο μάρκετινγκ
• Physical Description: xvi, 583 p. map. 24 cm.
• Bibliography: Includes index
• ISBN: 0749426993