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100119s1993 uk eng |
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|a eng
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|a 658.802
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1 |
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|a Smith, P. R.
|q (Paul Russell),
|d 1957-
|9 84686
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| 245 |
1 |
0 |
|a Marketing communications
|b an integrated approach
|c P.R. Smith with Jonathan Taylor
|
| 260 |
|
|
|a London
|b Kogan Page
|c 1993
|
| 300 |
|
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|a xvi, 583 p.
|b map.
|c 24 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
4 |
|a Επικοινωνία στο μάρκετινγκ
|9 84687
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| 852 |
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|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
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