Marketing research

• Main Author: Chisnall, Peter Michael 1925-
• Format: Book
• Language: English
• Published: London McGraw-Hill Companies 2001
• Edition: 6th edition
• Subjects: Διοίκηση και οργάνωση; Έρευνα αγοράς
• Physical Description: xv, 475 p. tabl. 24 cm
• ISBN: 0077097513