Strategic market management

• Main Author: Aaker, David A.
• Format: Book
• Language: English
• Published: Hoboken, NJ John Wiley & Sons c2001
• Edition: 6th edition
• Subjects: Μάρκετινγκ > Διοίκηση και οργάνωση
• Physical Description: xiv, 338 p. fig. 23 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0471415723