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10083293 |
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|a eng
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|a 658.8
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| 100 |
1 |
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|a Aaker, David A.
|9 84937
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| 245 |
1 |
0 |
|a Strategic market management
|c David A. Aaker
|
| 250 |
|
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|a 6th edition
|
| 260 |
|
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|a Hoboken, NJ
|b John Wiley & Sons
|c c2001
|
| 300 |
|
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|a xiv, 338 p.
|b fig.
|c 23 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
4 |
|a Μάρκετινγκ
|x Διοίκηση και οργάνωση
|9 49113
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| 852 |
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