Kotler, P. (2003). Marketing management (11th edition.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management. 11th edition. Upper Saddle River, New Jersey: Prentice Hall, 2003.
MLA (8th ed.) CitationKotler, Philip. Marketing Management. 11th edition. Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.