APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2006). Marketing management (12th edition.). Pearson Education International.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th edition. Upper Saddle River, New Jersey: Pearson Education International, 2006.

MLA (8th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th edition. Pearson Education International, 2006.