Marketing management

• Main Author: Kotler, Philip
• Other Authors: Keller, Kevin Lane
• Format: Book
• Language: English
• Published: Upper Saddle River, New Jersey Pearson Education International 2006
• Edition: 12th edition
• Subjects: Διοίκηση και οργάνωση; Έρευνα αγοράς
• Physical Description: xxxix, 672 p. fig. 28 cm.
• Bibliography: Include appendix
• ISBN: 013196853X