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|a eng
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|a 658.834 2
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|a Peter, J. Paul
|9 84615
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| 245 |
1 |
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|a Consumer behavior and marketing strategy
|c J. Paul Peter and Jerry C. Olson
|
| 260 |
|
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|a Boston
|b McGraw-Hill
|c 2005
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| 300 |
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|a xxv, 578 p.
|b ill.
|c 26 cm
|
| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
|
| 505 |
1 |
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|a Includes bibliographical notes and subject index
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| 650 |
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4 |
|a Καταναλωτική συμπεριφορά
|9 1859
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| 650 |
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|a Μάρκετινγκ
|9 9764
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| 700 |
1 |
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|a Olson, Jerry C.
|q (Jerry Corrie),
|d 1944-
|9 84616
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|a McGraw-Hill/Irwin series in Marketing
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