Consumer behavior

• Main Author: Hoyer, Wayne D.
• Other Authors: MacInnis, Deborah J. 1958-
• Format: Book
• Language: English
• Published: Boston Houghton Mifflin 2004
• Edition: 3rd edition
• Subjects: Καταναλωτική συμπεριφορά
• Physical Description: xxi, 697 p. ill. 27 cm
• ISBN: 0618264825