Consumer behavior

• Main Author: Hoyer, Wayne D.
• Other Authors: MacInnis, Deborah J. 1958-
• Format: Book
• Language: English
• Published: Boston Houghton Mifflin 2004
• Edition: 3rd edition
• Subjects: Καταναλωτική συμπεριφορά

Table of Contents:

• Includes bibliographical notes and subject index