Marketing management text and cases

• Main Author: Dalrymple, Douglas J.
• Other Authors: Parsons, Leonard J.
• Format: Book
• Language: English
• Published: New York J. Wiley 2000
• Edition: 7th edition
• Subjects: Διοίκηση και οργάνωση; Μάρκετινγκ
• Physical Description: xii, 707 p. fig. 24 cm
• Bibliography: Includes index
• ISBN: 0471332380