Product management

• Main Author: Lehmann, Donald R.
• Other Authors: Winer, Russell S.
• Format: Book
• Language: English
• Published: Boston McGraw-Hill 2002
• Edition: 3rd edition
• Series: McGraw-Hill/Irwin series in Marketing
• Subjects: Διοίκηση παραγωγής
• Physical Description: xxv, 502 p. ill. 24 cm.
• Bibliography: Includes bibliographical references and indexes
• ISBN: 0070275491