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|a Lehmann, Donald R.
|9 85562
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|a Product management
|c Donald R. Lehmann and Russell S. Winer
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| 250 |
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|a 3rd edition
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| 260 |
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|a Boston
|b McGraw-Hill
|c 2002
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| 300 |
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|a xxv, 502 p.
|b ill.
|c 24 cm.
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|a McGraw-Hill/Irwin series in Marketing
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| 504 |
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|a Includes bibliographical references and indexes
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| 650 |
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|a Διοίκηση παραγωγής
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|a Winer, Russell S.
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|a McGraw-Hill/Irwin series in Marketing
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