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|a Kerin, Roger A.
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|a Strategic marketing problems
|b cases and comments
|c Roger A. Kerin and Robert A. Peterson
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| 250 |
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|a 10th ed.
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| 260 |
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|a Upper Saddle River, NJ
|b Pearson
|c 2004
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|a viii, 696 p.
|b fig.
|c 29 cm
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|a Includes bibliographical references and indexes
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| 650 |
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|a Μάρκετινγκ
|x Αποφάσεις, Λήψη των
|9 1868
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|a Μάρκετινγκ
|x Διοίκηση και οργάνωση
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|a Peterson, Robert A.
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