Marketing research a practical approach for the new Millennium

• Main Author: Hair, Joseph F. Jr
• Other Authors: Bush, Robert P., Ortinau, David J.
• Format: Book
• Language: English
• Published: Boston Irwin/McGraw-Hill 2000
• Series: Irwin/McGraw-Hill series in marketing
• Subjects: Διοίκηση και οργάνωση; Έρευνα αγοράς