The marketing research process

• Main Author: Wright, Len Tiu
• Other Authors: Crimp, Margaret
• Format: Book
• Language: English
• Published: New York Pearson Education 2000
• Edition: 5th ed.
• Subjects: Έρευνα αγοράς
• Physical Description: xxv, 469 p. ill. 26 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0130117536