The marketing game! with student CD-Rom

• Main Author: Mason, Charlotte H.
• Other Authors: Perreault, William D.
• Format: Book
• Language: English
• Published: Boston McGraw-Hill 2002
• Edition: 3rd ed.
• Subjects: Μάρκετινγκ > Αποφάσεις, Λήψη των
• Physical Description: xviii, 100 p. ill. 28 cm. 1 cd-rom
• Bibliography: Includes bibliographical references and index
• ISBN: 0256139881