Direct marketing a step-by-step guide to effective planning and targeting
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2002
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| Subjects: |
| Physical Description: | xii, 180 p. ill. 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749436778 |
