Direct marketing a step-by-step guide to effective planning and targeting

• Main Author: Mullin, Roddy (Author)
• Format: Book
• Language: English
• Published: London Kogan Page 2002
• Subjects: Άμεσο μάρκετινγκ
• Physical Description: xii, 180 p. ill. 24 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0749436778