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|a Mullin, Roddy
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|a Direct marketing
|b a step-by-step guide to effective planning and targeting
|c Roddy Mullin
|
| 260 |
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|a London
|b Kogan Page
|c 2002
|
| 300 |
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|a xii, 180 p.
|b ill.
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
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|a Άμεσο μάρκετινγκ
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