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|a GR-PaULI
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|a eng
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4 |
|a 659.1
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| 100 |
1 |
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|a Arens, William F.
|4 aut
|9 86652
|
| 245 |
1 |
0 |
|a Contemporary advertising
|c William F. Arens
|
| 250 |
|
|
|a 9th ed.
|
| 260 |
|
|
|a Boston
|b McGraw-Hill/Irwin
|c 2004
|
| 300 |
|
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|a xlii, 617, [62] p.
|b ill.
|c 28 cm
|e 1 cd-rom
|
| 490 |
0 |
|
|a McGraw-Hill/Irwin series in marketing
|
| 505 |
1 |
|
|a Includes bibliographical notes and subject index
|
| 650 |
|
4 |
|a Διαφήμιση
|9 11316
|
| 760 |
0 |
|
|a McGraw-Hill/Irwin series in Marketing
|
| 852 |
|
|
|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
|b ΒΣ1
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|c ΜΠΟΥΡΑΣ
|d 2010-04
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