APA (7th ed.) Citation

Rud, O. P. (2001). Data mining cookbook: Modeling data for marketing, risk and customer relationship management. Wiley.

Chicago Style (17th ed.) Citation

Rud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. New York: Wiley, 2001.

MLA (8th ed.) Citation

Rud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. Wiley, 2001.