Data mining cookbook modeling data for marketing, risk and customer relationship management

• Main Author: Rud, Olivia Parr (Author)
• Format: Book
• Language: English
• Published: New York Wiley 2001
• Subjects: Μάρκετινγκ > Επεξεργασία δεδομένων; Εξόρυξη δεδομένων
• Physical Description: xxviii, 367 p. ill. 24 cm.
• Bibliography: Include index
• ISBN: 0471385646