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|a Berry, Michael J. A.
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|a Data mining techniques
|b for marketing, sales, and customer relationship management
|c Michael J. A. Berry, Gordon Linoff
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|a 2nd ed.
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| 260 |
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|a Indianapolis
|b Wiley
|c 2004
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| 300 |
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|a xxv, 643 p.
|b fig.
|c 24 cm.
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|a Includes bibliographical references and index
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|a Μάρκετινγκ
|x Αποφάσεις, Λήψη των
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