Mastering data mining the art and science of customer relationship management

• Main Author: Berry, Michael J. A.
• Other Authors: Linoff, Gordon
• Format: Book
• Language: English
• Published: New York Wiley 2000
• Subjects: Μάρκετινγκ > Αποφάσεις, Λήψη των; Εξόρυξη δεδομένων
• Physical Description: xviii, 494 p. ill. 24 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0471331236