Mastering data mining the art and science of customer relationship management

• Main Author: Berry, Michael J. A.
• Other Authors: Linoff, Gordon
• Format: Book
• Language: English
• Published: New York Wiley 2000
• Subjects: Μάρκετινγκ > Αποφάσεις, Λήψη των; Εξόρυξη δεδομένων