The balanced scorecard translating strategy into action

• Main Authors: Kaplan, Robert S. (Author), Norton, David P. 1941- (Author)
• Format: Book
• Language: English
• Published: Boston, Mass. Harvard Business School Press 1996
• Subjects: Επικοινωνία στο μάρκετινγκ
• Physical Description: xi, 322 p. ill. 24 cm.
• ISBN: 0875846513