APA (7th ed.) Citation

Mourdoukoutas, P., & Siomkos, G. J. (2010). The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point. Springer-Verlag Berlin Heidelberg.

Chicago Style (17th ed.) Citation

Mourdoukoutas, Panos, and George J. Siomkos. The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2010.

MLA (8th ed.) Citation

Mourdoukoutas, Panos, and George J. Siomkos. The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point. Springer-Verlag Berlin Heidelberg, 2010.