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01203nom a2200325 u 4500 |
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10090614 |
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20210125162544.0 |
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110802s2010 eng |
| 020 |
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|a 9783642021091
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| 040 |
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|a GR-PaULI
|c GR-PaULI
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| 041 |
0 |
|
|a eng
|
| 100 |
1 |
|
|a Mourdoukoutas, Panos
|9 94266
|
| 245 |
1 |
0 |
|a The Seven Principles of WOM and Buzz Marketing
|h [electronic resource]
|b Crossing the Tipping Point
|c by Panos Mourdoukoutas, George J. Siomkos
|
| 260 |
|
|
|a Berlin, Heidelberg
|b Springer-Verlag Berlin Heidelberg
|c 2010
|
| 300 |
|
|
|b v.: digital
|
| 650 |
|
4 |
|a Economics
|9 10632
|
| 650 |
|
4 |
|a Industrial management
|9 19409
|
| 650 |
|
4 |
|a Marketing
|9 11437
|
| 650 |
|
4 |
|a Economics/Management Science
|9 64241
|
| 650 |
|
4 |
|a Marketing
|9 11437
|
| 650 |
|
4 |
|a Business/Management Science, general
|9 64279
|
| 650 |
|
4 |
|a Διοίκηση επιχειρήσεων
|9 54
|
| 700 |
1 |
|
|a Siomkos, George J
|9 94267
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|9 68735
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| 852 |
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|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
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|u http://dx.doi.org/10.1007/978-3-642-02109-1
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