The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

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Bibliographic Details
Main Author: Mourdoukoutas, Panos
Corporate Author: SpringerLink (Online service)
Other Authors: Siomkos, George J
Format: Electronic Kit Book
Language:English
Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
Subjects:
Economics
Industrial management
Marketing
Economics/Management Science
Business/Management Science, general
Διοίκηση επιχειρήσεων
Online Access:http://dx.doi.org/10.1007/978-3-642-02109-1

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