The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Mourdoukoutas, Panos
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Siomkos, George J
Μορφή:	Ηλεκτρονική πηγή Εργαλειοθήκη Βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
Θέματα:	Economics Industrial management Marketing Economics/Management Science Business/Management Science, general Διοίκηση επιχειρήσεων
Διαθέσιμο Online:	http://dx.doi.org/10.1007/978-3-642-02109-1

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