Kotler, P., Berger, R., & Bickhoff, N. (2010). The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business. Springer-Verlag Berlin Heidelberg.
Chicago Style (17th ed.) CitationKotler, Philip, Roland Berger, and Nils Bickhoff. The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2010.
MLA (8th ed.) CitationKotler, Philip, et al. The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business. Springer-Verlag Berlin Heidelberg, 2010.
Warning: These citations may not always be 100% accurate.