The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

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Bibliographic Details
Main Author: Kotler, Philip
Corporate Author: SpringerLink (Online service)
Other Authors: Berger, Roland, Bickhoff, Nils
Format: Electronic Kit Book
Language:English
Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
Subjects:
Economics
Industrial management
Entrepreneurship
Economics/Management Science
Διοίκηση επιχειρήσεων
Business/Management Science, general
Online Access:http://dx.doi.org/10.1007/978-3-642-14544-5

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