Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing

• Main Author: Wiehenbrauk, Daniela
• Corporate Author: SpringerLink (Online service)
• Format: Electronic Kit Book
• Language: English
• Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
• Series: Lecture Notes in Economics and Mathematical Systems 643
• Subjects: Economics; Mathematical statistics; Economics, Mathematical; Marketing; Business logistics; Economics/Management Science; Operations Research/Decision Theory; Game Theory/Mathematical Methods; Production/Logistics; Statistical Theory and Methods