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10091633 |
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20210117202858.0 |
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110802s2010 eng |
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|a 9783834988577
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| 040 |
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|a GR-PaULI
|c GR-PaULI
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| 041 |
0 |
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|a eng
|
| 100 |
1 |
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|a Arnhold, Ulrike
|9 96382
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| 245 |
1 |
0 |
|a User Generated Branding
|h [electronic resource]
|b Integrating User Generated Content into Brand Management
|c by Ulrike Arnhold
|
| 260 |
|
|
|a Wiesbaden
|b Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
|c 2010
|
| 300 |
|
|
|b v.: digital
|
| 650 |
|
4 |
|a Economics
|9 10632
|
| 650 |
|
4 |
|a Marketing
|9 11437
|
| 650 |
|
4 |
|a Economics/Management Science
|9 64241
|
| 650 |
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4 |
|a Marketing
|9 11437
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| 710 |
2 |
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|a SpringerLink (Online service)
|9 68735
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| 852 |
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|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
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|u http://dx.doi.org/10.1007/978-3-8349-8857-7
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