User Generated Branding Integrating User Generated Content into Brand Management

Εμφάνιση άλλων εκδόσεων (1)

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Arnhold, Ulrike
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Εργαλειοθήκη Βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Θέματα:	Economics Marketing Economics/Management Science
Διαθέσιμο Online:	http://dx.doi.org/10.1007/978-3-8349-8857-7

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