User Generated Branding Integrating User Generated Content into Brand Management

Εμφάνιση άλλων εκδόσεων (1)

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Arnhold, Ulrike
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Εργαλειοθήκη Βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Θέματα:	Economics Marketing Economics/Management Science
Διαθέσιμο Online:	http://dx.doi.org/10.1007/978-3-8349-8857-7

Παρόμοια τεκμήρια

B2B Brand Management
ανά: Kotler, Philip
Έκδοση: (2006)

Ingredient Branding Making the Invisible Visible
ανά: Kotler, Philip
Έκδοση: (2010)

Storytelling Branding in Practice
ανά: Fog, Klaus
Έκδοση: (2005)

Storytelling Branding in Practice
ανά: Fog, Klaus
Έκδοση: (2010)

The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios
ανά: Sandner, Philipp
Έκδοση: (2010)

New Online Retailing Innovation and Transformation
ανά: Heinemann, Gerrit
Έκδοση: (2010)

Marketing im Perspektivenwechsel Festschrift fΓΌr Udo Koppelmann
ανά: FrΓΆhlich-Glantschnig, Elisabeth
Έκδοση: (2005)

International Advertising and Communication Current Insights and Empirical Findings
ανά: Diehl, Sandra
Έκδοση: (2006)

Marketing Communication Policies
ανά: Busch, Rainer
Έκδοση: (2007)

Neuromarketing Exploring the Brain of the Consumer
ανά: Zurawicki, Leon
Έκδοση: (2010)

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation
ανά: Karamchedu, Raj
Έκδοση: (2005)

Strategic International Management Text and Cases
ανά: Morschett, Dirk
Έκδοση: (2010)

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
ανά: Falkenreck, Christine
Έκδοση: (2010)

The Right Sensory Mix Targeting Consumer Product Development Scientifically
ανά: Derval, Diana
Έκδοση: (2010)

The Business Idea The Early Stages of Entrepreneurship
ανά: Hougaard, SΓΈren
Έκδοση: (2005)

A Twenty-First Century Guide to Aldersonian Marketing Thought
ανά: Wooliscroft, Ben
Έκδοση: (2006)

Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
ανά: Doukidis, Georgios J.
Έκδοση: (2005)

Consumer Demand in the United States Prices, Income, and Consumption Behavior
ανά: Taylor, Lester D
Έκδοση: (2010)

The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management
ανά: Steinhardt, Gabriel
Έκδοση: (2010)

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
ανά: Mourdoukoutas, Panos
Έκδοση: (2010)

Business Success in China
ανά: Hofer, Markus B.
Έκδοση: (2007)

Customer Loyalty in Third Party Logistics Relationships Findings from Studies in Germany and the USA
ανά: Cahill, David L.
Έκδοση: (2007)

Growing Modular Mass Customization of Complex Products, Services and Software
ανά: KratochvΓl, Milan
Έκδοση: (2005)

Retailing in the 21st Century Current and Future Trends
ανά: Krafft, Manfred
Έκδοση: (2006)

Mathematical Models of Distribution Channels
ανά: Ingene, Charles A.
Έκδοση: (2005)

User Generated Branding Integrating User Generated Content into Brand Management /
ανά: Arnhold, Ulrike
Έκδοση: (2010)

Consumers, Policy and the Environment A Tribute to Folke Γlander
ανά: Grunert, Klaus G.
Έκδοση: (2005)

Retailing in the 21st Century Current and Future Trends
ανά: Krafft, Manfred
Έκδοση: (2010)

The Anonymous Elect Market Research Through Online Access Panels
ανά: Postoaca, Andrei
Έκδοση: (2006)

Beat the Crisis: 33 Quick Solutions for Your Company
ανά: Simon, Hermann
Έκδοση: (2010)

Innovation and International Corporate Growth
ανά: Gerybadze, Alexander
Έκδοση: (2010)

Start-up A Practical Guide to Starting and Running a New Business
ανά: Harris, Tom
Έκδοση: (2006)

Social Media Marketing Game Theory and the Emergence of Collaboration
ανά: Anderson, Eric
Έκδοση: (2010)

Formation and Early Growth of Business Webs Modular Product Systems in Network Markets
ανά: Steiner, Florian
Έκδοση: (2005)

The Spread of Yield Management Practices The Need for Systematic Approaches
ανά: Sfodera, Fabiola
Έκδοση: (2006)

The Communicating Company Towards an Alternative Theory of Corporate Communication
ανά: HΓΌbner, Hartmut
Έκδοση: (2007)

Economics and Management of Networks Franchising, Strategic Alliances, and Cooperatives
ανά: Cliquet, GΓ©rard
Έκδοση: (2007)

Organising User Communities for Innovation Management
ανά: Schulz, Celine
Έκδοση: (2010)

Multivariate Analysemethoden Eine anwendungsorientierte EinfΓΌhrung
ανά: Backhaus, Klaus
Έκδοση: (2006)

Capacity Options for Revenue Management Theory and Applications in the Air Cargo Industry
ανά: Hellermann, Rolf
Έκδοση: (2006)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών

Cannot write session to /tmp/vufind_sessions/sess_euvh7nftnnet66d08fhfl9jf18