User Generated Branding Integrating User Generated Content into Brand Management

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Bibliographic Details
Main Author:	Arnhold, Ulrike
Corporate Author:	SpringerLink (Online service)
Format:	Electronic Kit Book
Language:	English
Published:	Wiesbaden Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Subjects:	Economics Marketing Economics/Management Science
Online Access:	http://dx.doi.org/10.1007/978-3-8349-8857-7

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