User Generated Branding Integrating User Generated Content into Brand Management

User Generated Branding Integrating User Generated Content into Brand Management

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Bibliographic Details
Main Author: Arnhold, Ulrike
Corporate Author: SpringerLink (Online service)
Format: Electronic Kit Book
Language:English
Published: Wiesbaden Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Subjects:
Economics
Marketing
Economics/Management Science
Online Access:http://dx.doi.org/10.1007/978-3-8349-8857-7

Internet

http://dx.doi.org/10.1007/978-3-8349-8857-7

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