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|a eng
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|a Falkenreck, Christine
|9 96433
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| 245 |
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|a Reputation Transfer to Enter New B-to-B Markets
|h [electronic resource]
|b Measuring and Modelling Approaches
|c by Christine Falkenreck
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| 260 |
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|a Heidelberg
|b Physica-Verlag Heidelberg
|c 2010
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| 300 |
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|b v.: digital
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| 490 |
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|a Contributions to Management Science
|x 1431-1941
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| 650 |
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4 |
|a Economics
|9 10632
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| 650 |
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4 |
|a Marketing
|9 11437
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| 650 |
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|a Economics/Management Science
|9 64241
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|a Marketing
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|a e-Commerce/e-business
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|a SpringerLink (Online service)
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|u http://dx.doi.org/10.1007/978-3-7908-2357-8
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