Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Falkenreck, Christine
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Εργαλειοθήκη Βιβλίο
Γλώσσα:	English
Έκδοση:	Heidelberg Physica-Verlag Heidelberg 2010
Σειρά:	Contributions to Management Science
Θέματα:	Economics Marketing Economics/Management Science e-Commerce/e-business
Διαθέσιμο Online:	http://dx.doi.org/10.1007/978-3-7908-2357-8

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